Marketing Manager ( Communications )

 

Marketing Manager ( Communications )

Responsibilities:

CONTENT MARKETING
• Devise, develop, update and review a variety of content resources for corporate and product marketing. Optimize high-quality content (such as infographics, bylines, case studies, videos, social media and press releases) to create best-in-class experiences that deliver a professional and appealing image for the corporate brands and products
• Collaborate with cross divisions such as sales, product, strategy and leadership teams to produce relevant content

PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS
• Coordinate with Group companies, PR and newswire agencies for PR and corporate communications related activities to maximize positive coverage of corporate brands and products in local and overseas markets
• Supervise / Distribute daily news alert to deliver the most updated company and industry news
• Prepare news clippings report, AVE report and PR report when needed to review the performance of PR activities

OTHERS
• Support other content related initiatives as and when needed, including industry analyst reports, award/ recognition, social media, eDM, case study, executive speech/ presentation, etc. Serve as an exemplary writer and copy editor for marketing collateral
• Ensure message and content consistency across different company platforms. Measure, analyze and optimize content performance

Requirements:

• Excellent copywriting and editing skills a pre-requisite and be a confident communicator
• Minimum 6 years’ proven track record in content development, corporate communications and/ public relations
• Relevant experience in a large brand / digital/ PR agency for B2B IT industry is preferred
• Familiar with latest content trends and best practices, and able to strategize and review effectiveness of content among cross communications platforms
• Strong knowledge in SEM & SEO and digital marketing. Experience in IT customer journey with content management tools would be advantage
• Solid understanding of local & regional technology/ trade media landscape. Proven ability to build relationships with top-tier media outlets to gain earned media coverage
• A powerful storyteller with an editorial mindset that understands what content the audience will find engaging and how to create it
• Independent, attention to details with good business acumen. A strong sense of ownership with problem solving and decision-making skills
• Bachelor’s degree in Journalism/ Communications/ Marketing/ Language or related disciplines
• Good communications and interpersonal skills
• Flexible and able to work under pressure
• Excellent written and verbal skills in English and Chinese